Ji Lee
From CT4CT: Creative Tools for Critical Times
Ji Lee is a designer and Creative Director of the Google Creative Lab in New York.
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Artistic Projects
The Bubble Project
Ji Lee's The Bubble Project (2006 - ongoing) is a guerrilla art project that encourages community members to transform advertisements and other corporate controlled public spaces using stickers that resemble the speech bubbles used in comic strips. Participants are directed to photo-document their work and to share it via the artist's website.
According to Ji Lee's Bubble Project Manifesto:
Our communal spaces are being overun with ads. Train stations, streets, squares, busses, and subways now scream one message after another at us. Once considered "public," these spaces are increasingly being seized by corporations to propagate their messages. We the public, are both target and victim of this media attack. The Bubble Project instantly transform these annoying corporate monologues into open public dialogues. They encourage anyone to fill them in with any expression, free from censorship. More Bubbles mean more freed spaces, more sharing of personal thoughts, more reactions to current events, and most importantly, more imagination and fun.
See also:
- AIGA: The Bubble Project
- Amazon: Talk Back: The Bubble Project
- The Bubble Project (Book)
- Flickr Group: The Bubble Project
- YouTube: The Bubble Project (Current TV pod)
- YouTube: The Bubble Project on ABC World News
- Wikipedia: The Bubble Project
Tag a Dummer
Tag a Hummer is a culture jamming project created by Ji Lee. He’s encouraging Hummer owners and others to download his specially designed “D” stickers in order to rebrand the tank-sized vehicles. He’s also provided a Tagged Dummers Gallery where taggers can upload and share photos of their work.
According to Ji Lee:
In the time of environmental urgency, catastrophic wars, soaring gas prices and economic gloom, can there be a car more senseless, stupid and offensive than Hummer? When someone drives a Hummer, it’s like saying: “HEY, LOOK AT MY TOOL. AND BTW, I’M RICH AND FUCK YOU AND YOUR ENVIRONMENT!” So, here’s a small way to get back at them: Introducing the all-new Dummer. The next time you see a Hummer, tag the logo and turn it into a Dummer.
See also:

